Sample Models

Model 9.7: ANP - Beer Marketshare

Short Description

The beer model was used to determine the market share of different categories of beer in the United States. The three categories used were Cheap Beer, Premium, and Imports/Microbrews. The Cheap beer category included all inexpensive domestic beers. The Premium beer category included the more expensive domestic beers. The Import and Microbrew category included all imported beers and all beer made domestically in limited quantities. The goal of the model was to compare the alternatives using different categories that where believed to impact market share. It is a simple network model.

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