Sample Models

Model 9.36: ANP - US Athletic Footwear Market in 2000

Short Description

The main criteria for this problem are Merchandise, Marketing, and Other factors. Merchandise affects each brand and each brand affects the type of merchandising strategy. The Subcriteria under Merchandise are Style, Quality, Price, Product flexibility, and Market segments served. Under Marketing; the subcriteria are Frequency, Celebrity Endorsements, Creativity, Brand equity and, Event sponsorships. And finally, Number of retail locations, Store design and layout, and Distribution are included as the subcriteria under the Other criterion in the model.

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